` Progression ... yesss !

My self-mailer concepts; I've used the background and text as a place holder. The tattoo guns are used as the windows of the store, basically. When the consumer receives the self-mailer they're already interacting with the designing process. They get to involve their selves and maybe even think about what they would want their next tattoo to be. Think about it, what tattoo shop gives you a coupon incentive? =)